Full-Stack Developer / Shopify Expert (eCommerce CRO Focus)

The Full-Stack Developer / Shopify Expert will be responsible for proactively identifying, testing, and implementing improvements to our Shopify storefronts and landing pages with a sharp focus on boosting conversion rates, site speed, and customer experience. This is not a hands-off, request-only position — we're seeking someone who lives and breathes optimization and thrives in a fast-paced, ownership-driven environment. Your success will be measured by tangible improvements to conversion rates, customer experience scores, and overall site performance metrics. This is a full-time, remote role, giving you the flexibility to work from anywhere while staying closely aligned with our growth-focused team.

Key Responsibilities

• —Identify and implement front-end and back-end improvements to Shopify-based websites and landing pages
• —Run A/B tests, user experience optimizations, and CRO experiments independently
• —Optimize page speed, mobile responsiveness, and checkout flow performance
• —Build custom features, sections, and pages within Shopify's Liquid framework and via third-party apps as needed
• —Analyze site metrics, heatmaps, and customer behavior tools to proactively surface opportunities for improvement
• —Work closely with design, marketing, and product teams to translate ideas into functional, tested, high-performance web solutions
• —Stay up to date on Shopify platform updates, app ecosystem changes, and eCommerce CRO best practices
• —Maintain clean, well-documented code and follow internal development workflows
• —Track, report, and iterate based on the results of tests and site improvement

Key Performance Indicators (KPIs)

• —Conversion Rate Lift – Measurable improvement in store conversion rates over baseline
• —Site Speed Performance – Maintain or improve core web vitals and page load times
• —Implementation Velocity – Speed of independently completing and deploying optimizations
• —Testing Cadence – Number of proactive A/B tests and optimization initiatives launched per quarter
• —Bug Resolution Time – Timely identification and resolution of site issues
• —Documentation and Code Quality – Maintain clean, organized, and well-commented code for handoffs and scaling

Success Benchmarks (30-60-90 Days)

First 30 Days

• —Complete onboarding on brand sites, tech stack, and optimization priorities
• —Audit existing Shopify setups and propose immediate quick-win improvements
• —Take ownership of resolving minor site issues and performance bugs
• —Launch your first A/B test or optimization project with measurable results
• —Implement key CRO improvements to landing pages or product pages

First 60 Days

• —Collaborate with marketing on a conversion-focused landing page refresh
• —Deliver measurable conversion rate improvements from your initiatives
• —Establish a consistent optimization and testing pipeline
• —Become the go-to technical resource for Shopify development and CRO implementation

Required Skills & Qualifications

Must-Have Skills

• —3+ years of hands-on Shopify development experience
• —Proficiency in Liquid, JavaScript, HTML, CSS, and Shopify APIs
• —Experience with Shopify theme customization, app integrations, and custom section builds
• —Proven track record of driving measurable eCommerce conversion rate improvements
• —Strong understanding of website performance optimization and core web vitals
• —Ability to independently run A/B tests, analyze results, and iterate
• —Detail-oriented with clean, organized coding practices
• —Proactive, driven, and ownership-focused — thrives without constant oversight

Nice-to-Have Skills

• —Experience with Klaviyo, Google Analytics, and heatmapping tools (e.g., Clarity, Hotjar, Lucky Orange)
• —Familiarity with headless Shopify setups or Shopify Hydrogen
• —UI/UX design skills or ability to collaborate closely with design teams
• —Experience in eCommerce growth marketing environment

Who Should Apply

Apply if you

• —Love working in fast-paced, high-ownership eCommerce environments
• —Constantly look for ways to improve site performance and conversions
• —Prefer proactively testing ideas over waiting for requests
• —Are organized, self-directed, and results-focused

Do not apply if you

• —Require constant hand-holding or micromanagement
• —Prefer working reactively instead of proactively seeking improvements
• —Lack eCommerce experience or familiarity with Shopify