UX Strategist, Optimization & Analytics

• Connect onsite behavior to business outcomes with rigor and clarity

• Lead experimentation programs tied to revenue, LTV, and retention

• Turn dense analytics into a performance narrative that moves clients and stakeholders to act

Core Responsibilities

1. Own Optimization Strategy & Data-Driven Opportunity Identification

• Take ownership of the optimization strategy for each account — setting direction, not just surfacing findings

• Analyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journey

• Connect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.) with demonstrated data process

• Synthesize large, messy datasets into sharp, decision-ready insight

2. Strategic Roadmap Leadership

• Lead the development of prioritized optimization roadmaps aligned with client business goals

• Evaluate opportunities using structured prioritization frameworks (impact, effort, confidence)

• Balance short-term wins with long-term strategic initiatives, and defend the trade-offs with data

3. Experimentation Leadership

• Own and lead A/B testing programs across multiple clients

• Define hypotheses rooted in data and behavioral insight

• Partner with design and development teams to execute experiments

• Analyze results with statistical rigor and lead the scaling of winning solutions across the experience

4. Analytics, Measurement Strategy & Performance Reporting

• Own the measurement strategy for each account: custom events, funnel tracking, and KPI architecture within GA4 and Shopify

• Build and analyze end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention)

• Identify tracking gaps and lead engineering/data partners through robust event instrumentation

• Build reporting and dashboards (GA4, Looker, etc.) that make performance and experiment impact instantly legible

• Own the performance narrative end-to-end — what happened, why it happened, and what to do next — turning analytics into a story stakeholders act on

5. Client Strategy, Advisory & Performance Storytelling

• Serve as the strategic and analytical lead for clients, guiding optimization decisions with clarity and authority

• Present insights and performance narratives with compelling, business-focused storytelling that lands with senior stakeholders

• Bridge data, UX, and business strategy into a single, coherent point of view

6. Cross-Functional Leadership & Execution

• Lead collaboration with UX designers, UI developers, and project managers to bring recommendations to life

• Ensure strategic intent survives design and development execution

• Drive alignment across teams and accounts, leading without relying on direct authority

7. Continuous Optimization & Performance Measurement

• Define and evolve KPIs and measurement frameworks aligned to revenue, LTV, and retention

• Track performance of optimization initiatives and iterate based on results

• Establish scalable, repeatable measurement and reporting processes across accounts

Requirements

Experience & Expertise

• 5–8+ years in UX, CRO, Product Analytics, or Digital Strategy, with demonstrated ownership of optimization strategy — not just execution

• Proven track record of driving measurable business impact through data-driven optimization

• Deep expertise in Google Analytics (GA4), Shopify analytics & reporting, and A/B testing platforms (e.g. Optimizely, Convert, Shoplift, VWO, Intelligems)

Data & Analytics Process

• Strong command of GA4 event architecture, including custom event design, funnel setup, and debugging tracking issues

• Skilled at analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunities

• Ability to translate raw, complex data into clear reporting and executive-level insight — this is a core strength, not a secondary skill

Analytical & Strategic Thinking

• Strong quantitative skillset with the ability to interpret complex, ambiguous datasets

• Ability to connect user behavior with business performance and financial outcomes

• Experience owning and prioritizing optimization roadmaps

Experimentation & CRO

• Hands-on experience designing, executing, and analyzing A/B tests

• Strong understanding of experimentation frameworks and statistical significance

• Ability to lead and scale experimentation programs across multiple initiatives

Performance Storytelling & Communication

• Exceptional storytelling ability — translating dense data into a clear, actionable, business-relevant narrative

• Experience working directly with clients or stakeholders in a consultative, advisory capacity

• Confidence presenting to senior stakeholders and influencing decision-making through data-backed narrative

Leadership & Cross-Functional Collaboration

• Demonstrated ability to lead optimization strategy across design, development, and product teams

• Ability to drive execution and influence outcomes without direct authority

• Strong ownership, organization, and accountability

Nice to Have

• Experience in eCommerce, subscription models, or DTC brands

• Familiarity with tools like Hotjar, FullStory, Elevar, Looker, or BigQuery

• Background in UX design or product strategy

What Success Looks Like in This Role

• You own the optimization strategy for multiple client accounts and consistently surface high-impact opportunities

• Your analytics and reporting are trusted as the single source of truth for performance

• Your recommendations, and the story you tell with data, directly influence conversion, revenue, and retention

• Clients view you as a strategic leader and trusted advisor — not just an analyst

• You elevate how teams think about data, experimentation, and optimization strategy

Why This Role Matters

At Anatta, we don't just analyze performance — we drive outcomes.

The UX Strategist leads the bridge between data and decision-making: owning the analytics, owning the strategy, and owning the story — so every insight leads to clear action, measurable impact, and continuous growth