Head of E–Commerce

Set and own the channel KPIs – conversion, AOV, retention – and the targets behind them

Manage the e–commerce budget and report performance to the CEO

Merchandising planning

Plan and run the campaign, launch, and seasonal calendar across the full year

Benchmark the site daily – monitor performance and act on opportunities and issues

Own pricing, product data, and availability on–site

Conversion & customer experience

Optimise the journey from landing to checkout through structured testing

Own merchandising and product discovery to present the assortment for conversion

Remove friction and ensure a reliable experience across all devices

Platform & technology

Lead the consolidation onto one unified platform serving both brands' distinct needs

Own the development backlog – configuration, structure, navigation – balancing quick wins with long–term work

Select and manage apps, integrations, and partners; apply AI and automation where they add leverage

Who you are

You're a builder first – someone who thrives when the ambition is clear but the playbook isn't. You want to create the structure, capabilities, and momentum yourself rather than inherit a finished machine.

You're proactive and forward–leaning; the drive to build and grow matters more to us than years of experience. You're self–starting and ownership–driven, with the initiative to identify priorities and deliver on them without waiting to be told.

You're curious, with a strong bias for testing, learning, and improving. You see analytical rigour as a tool for making better decisions, not as the job itself. You're collaborative, comfortable aligning and engaging people across a business that's taking the next step in professionalising and scaling its e–commerce capabilities. You're actively exploring how AI, automation, and modern e–commerce technology can be used to improve efficiency, personalisation, decision–making, and the customer experience.

Requirements

Proven ability to develop and scale an e–commerce business independently

Strong commercial drive and a clear focus on results in a fast–moving environment

Naturally analytical, with the ability to translate data into decisions

Hands–on experience with Shopify; experience with Centra is an advantage

Confident across the Shopify ecosystem – apps, integrations, and digital flows, beyond day–to–day administration

Fluent in Swedish and English, written and spoken