Senior Ecommerce Strategist

We are looking for a data-driven, proactive and innovative Ecommerce Strategist to help lead our clients to achieve sustained growth. This role involves collaborating closely with our data team to transform insights into actionable opportunities and developing growth roadmaps to optimise sales channels, enhance customer experience, and drive business success. The ideal candidate possesses a strong understanding of ecommerce trends, digital marketing, and conversion optimisation strategies.

Your responsibilities will include

Working with clients to understand their priorities, objectives and core KPIs

Partnering with the data team to analyse customer behaviour, sales performance and market trends, and to identify the biggest growth opportunities

Developing and presenting data-led recommendations across the full customer journey, from acquisition to retention

Leading Growth Diagnostics and insight projects, including client workshops that set each brand's strategic direction for the next 6–12 months

Owning the HBR process so every team works to the same strategic direction

Planning and running A/B testing programmes to improve conversion rates, site performance and customer experience

Agreeing strategic priorities with Account Managers and making sure ecommerce initiatives are delivered smoothly

Aligning ecommerce strategy with Marketing's campaigns, SEO, paid media and content

Leading ad hoc high-ROI projects, such as launching subscriptions, improving bundling to raise AOV or introducing a loyalty programme

Recommending the right tech stack for each client's goals, based on what their current apps can and can't do

Keeping up to date with new Shopify features, app releases and ecommerce trends, and bringing relevant opportunities to clients early

Desired Skills

4+ years' experience in ecommerce strategy, CRO or a similar growth-focused role, ideally in an agency

Strong analytical skills and confidence turning data into clear, commercial recommendations

Hands-on experience planning, running and analysing A/B tests

Solid knowledge of Shopify and its app ecosystem

A good understanding of digital marketing, customer journeys and conversion optimisation

Experience presenting to and running workshops with senior client stakeholders

Excellent written and verbal communication skills

Experience with Shopify Plus and enterprise-level brands

Familiarity with analytics and testing tools such as GA4, Polar Analytics, Hotjar, Microsoft Clarity