Paid Media Expert

We're looking for a Media Buyer with strong experience managing and scaling paid media campaigns for Shopify DTC brands. You'll be responsible for campaign performance across Meta and Google Ads, with a strong focus on full-funnel strategy, creative testing, and profitable growth.

This role requires someone who is comfortable combining strategic thinking with hands-on execution and who understands that strong creative is a key part of paid media performance.

What You'll Do

• —Manage, optimize, and scale paid campaigns across Meta and Google Ads.
• —Build and optimize full-funnel strategies across TOF, MOF, and BOF.
• —Work closely with creative teams to develop, test, and iterate on ad concepts and creative angles.
• —Put strong emphasis on the creative process, identifying opportunities for new concepts, messaging, formats, and creative testing.
• —Analyze campaign performance and make data-driven decisions to improve results.
• —Monitor and optimize key performance indicators such as ROAS, CPA, CAC, and overall profitability.
• —Test creatives, placements, audiences, offers, and funnels.
• —Collaborate with strategists, creatives, CRO specialists, and client teams.
• —Stay up to date with Meta and Google Ads platform updates, trends, and best practices.
• —Communicate performance, insights, and recommendations clearly with internal teams and clients.

What You Bring

• —3+ years of hands-on experience managing Meta and Google Ads for Shopify/DTC brands.
• —Strong understanding of eCommerce and full-funnel paid media strategies.
• —Proven experience scaling campaigns while maintaining profitability.
• —Strong understanding of the relationship between creative strategy and paid media performance.
• —Experience developing and testing different creative concepts, angles, and formats.
• —Strong analytical and problem-solving skills.
• —Strategic thinker with strong hands-on execution skills.
• —Strong communication skills and fluent English.
• —Portfolio or case studies demonstrating measurable paid media results.

Nice to Have

• —Experience with TikTok Ads.
• —Experience with Klaviyo.
• —Understanding of CRO principles.
• —Previous experience working in an agency environment.
• —Experience managing high-budget accounts.
• —Experience working with multiple DTC brands simultaneously.